Voice and text messaging broadcaster RelayStation today announces that Huddersfield Town FC is the latest football club to adopt its voice broadcasting services to send personalised messages from the manager to thousands of fans simultaneously.
In its recent "Fiver a Friend" campaign, the voice of the club's manager Lee Clark was used to broadcast a message to the mobiles and landlines of opt-in season ticket holders encouraging them to "bring along your friends to the next match for just a fiver to help fill the stadium and give us great atmosphere."
The broadcast was timed ahead of the club's match against Wycombe Wanderers, which was dedicated to the charity Help for Heroes. Huddersfield Town won 6-0.
"This was Huddersfield Town's first voice broadcast to fans and it proved a resounding success. Our fans really appreciated hearing from Lee Clark and the stadium was packed as a result," says Alisdair Straughan, Head of Communications at Huddersfield Town FC. "We'll be regular users of this social communications service going forward."
Over 50 Premier, Championship and League 1 clubs now use RelayStation's voice and text broadcasting services on a regular basis as part of their marketing campaigns to interact with fans on a variety of subjects such as deals on half season tickets, special merchandising offers in the club shop and corporate hospitality events.