A community site on a ZD Net website reports that corporate clients can use SMS marketing solutions to ensure that customers remain loyal to their services. They can also acquaint target users with special deals and offers, or new and innovative products that have just been launched. The interactivity of these solutions could ensure that clients get a response from their users, which in turn would help them to enhance the quality and the level of their services. Moreover, customer interest can be generated using the platform of popular competitions, which could also double up as a source of revenue.

Archie

Blyk, the advertiser-funded free mobile phone service, has hit its target of 100,000 users. Launched just 5 months ago, the service is exclusively for 16-24 year olds. In exchange for agreeing to receive up to six commercial messages a day, users are given 43 minutes of talk and 217 texts free each month. The ads range from coupons for Lucozade to student travel discounts. Yankee Group analyst Declan Lonergan said: "Blyk has the potential to fundamentally change the way mobile communication services are consumed and provided. The fact that it is looking like having early success means it will almost certainly be copied."

Sara

Bob Hoffman of Political Gateway reports this month that some Illinois politicians say walking, talking, texting and crossing don't mix and want to ban mobile phone use while getting to the other side of the street.

In fact, State Rep. Ken Dunkin has introduced a bill that would make it a petty offense, punishable by a fine of up to $25, for crossing any street in the state while using a mobile phone. The measure is in committee.


What next?



Chris

That's the number of days that cricket clubs like Kent CCC have to generate on-the-pitch revenues from ticket sales each year.

And if just one match is rained off during the season, that's a 10% loss of revenues.

Little wonder then that sports clubs are looking for new ways to generate off-the-pitch revenues from fans and supporters.

Like using one of Relay Station's flagship products ... voice broadcasting to push ticket sales or to announce special club promotions.


Chris

According to Google, the iPhone generates 50 times more searches than any other mobile handset.

“We thought it was a mistake and made our engineers check the logs again,” says Vic Gundotra, head of Google’s mobile operations.

He observed that if other mobile manufacturers begin to implement full web browsing capabilities in their devices then that should drive mobile search to overtake search activity from computers within the next few years.

And in the UK ,O2 recently confirmed the iPhone to be driving "unheard of data traffic" on the mobile network.

Sara